The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

PROFESSIONALLY DESIGNED WEB SITES HELP EARN CONSUMER TRUST

A recent article in the March/April 2006 edition of Marketing Management, a publication of the American Marketing Association, reported that 25% of the 425 U.S. online shoppers surveyed "strongly agree" that they would distrust a Web site that does not have a professional appearance. The survey, conducted by Web development firm Questus, underscores the need for businesses to have a professionally designed Web site. About 43% said they somewhat agree with that statement, and 24% said they neither agree nor disagree. Only 7% said they somewhat disagree with the statement, and a mere 1% said they strongly disagree.

The study also examined the critical factors for influencing a decision to purchase products on a Web site. Price was the main determining factor, according to 68% of respondents. Shipping options were second in line, with 44% citing that factor. Product descriptions (38%), site navigation (37%), and checkout process (32%) were also critical factors.

Even if a Web site looks professional and the price is right, consumers might still abandon a company's Web site if they have online transaction failures. A survey from Harris Interactive, commissioned by TeaLeaf Technology, found that 89% of customers experienced such problems, and 34% of them said they would turn to a competitor if this happened. Among the commonly experienced transaction mishaps were: error messages (40%), a poorly navigable Web site (37%), the inability to complete a transaction because of an endless loop (31%), and difficulty logging on to the Web site.

Have you taken a look at your Web site recently to see if it's professionally designed and easy to navigate? Are product descriptions well written and are your products priced right? If you need assistance with design, layout or functionality of your Web site, there's a BannerView.com E-Business Solution available for your company that can accomplish these goals.

Call us within Las Vegas at (702) 312-9444 or outside of Las Vegas Toll Free at (888) 221-8640 to schedule a free consultation to learn which BannerView.com E-Business Solutions are available for your business. Or, fill out our online form on our Web site and a representative will contact you to schedule your free consultation.

BannerView.com E-Business Solutions are available Nationwide. See our Television commercial at BannerView.com.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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