The BannerView newsletter is a biweekly publication providing tips and advice for conducting E-Business (Business on the Internet). BannerView.com, a Cenicola-Helvin Enterprises brand, is a variety of e-business solutions ranging from Web site development to email marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance. In each biweekly newsletter, you can depend on helpful tips and advice for conducting business online. As always, archived versions of previous newsletters can be found by visiting the newsletter archive.

MAKE YOUR WEB SITE SIMPLE OR LOSE CUSTOMERS

When it comes to selling products online, simple is better. Consumers are now demanding that companies have a simplified purchasing process, devoid of high bandwidth downloads such as multimedia and animation. According to a recent survey, non-informational offerings are starting to have a negative impact on Web site traffic. The survey was an extensive survey analysis by the team reporting to Terry Golesworthy, president of the Customer Respect Group, an Ipswich, Mass.-based research/consulting firm. Not surprisingly, almost one in five business-site visitors told Golesworthy's team they would abandon a site if they found it too difficult--or insufficiently intuitive--to use. "If you are searching for flights and you don't like Expedia, you can just go to Orbitz," he said.

Both Expedia and Orbitz are ecommerce Web sites, however. With service companies that have brochure Web sites, there can be even greater danger. "The customer may stop doing business with you altogether," says Golesworthy. "They won't bail on you as a site. They may bail on you as a company."

According to an article at CIOInsight.com where a synopsis of the survey findings can be found, "The site visitor's pain from overdesigned or overprogrammed sites--those being two different but equally sinful efforts--is more than mere time-wasting. It can be annoying and distracting, and the fluff can literally make it much more difficult for the site attendee to actually get the information that would allow him/her to make a purchase." Confusing navigation and pages taking too long to load were discussed in the BannerView.com newsletter, "Don't Make the Mistake of Offending Your Web Site Visitors."

Many times, Web site owners will throw animation, flash and fancy graphics at their Web site visitors to impress them, when actually, they are often doing this to have bragging rights about how cool their Web site is. Remember, when designing a Web site, it is to be designed for your customers, not yourself. Reference the BannerView.com newsletter, "Let Go of Your Ego."

BannerView.com E-Business Solutions were designed with usability in mind. Web sites are designed, first and foremost for your customers and second, for the Web site owner. Ultimately, if you want a Web site designed in a manner that will turn away your visitors because you need "bragging rights," it's your money you'll be throwing away. However, keeping your customers in mind when evaluating your current or potential new Web site is simply good business.

BannerView.com E-Business Solutions are available Nationwide.

To learn more about the BannerView.com E-Business Solutions available for your business call us within Las Vegas at 702-312-9444 or outside of Las Vegas Toll Free at (888) 221-8640. More contact methods are available on our contact page.

Stay tuned to the BannerView newsletter, sent every other week on Wednesday, for helpful tips, thoughtful advice and answers to questions you may be asking about how to conduct business online.

Have a question about E-Business? Send us your questions and read the answers in upcoming newsletters!

Sincerely,

BannerView.com E-Business Solutions
A Cenicola-Helvin Enterprises Brand
http://www.BannerView.com

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